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Is It Time to Update Your Website?
Breanne Bleichroth · Jun 13, 2019
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There are a lot of factors that determine the quality of your website and if you’re questioning the quality of yours, keep reading. If you don’t have a website, you have permission to skip all the way to the last paragraph.
We all know how important the internet is to running a business these days. Whether you’re using social media to interact with customers or using a website to drive sales, there’s a strong chance you spend a lot of time running your business online. However, just because you have a website, doesn’t mean it’s as effective as it could be. To help you out, we’ve compiled this list of factors that affect the impact of your website:
How it looks.
Did you know 59 percent of consumers would rather engage with well-designed content? That means if your small business website design isn’t up to par, you can have a major problem. Cluttered layouts and hard-to-read text can cause you to lose a lot of potential customers. You have less than a second to capture a customer’s attention and if the design of your website falls short, you will lose them. Obviously, design appeal is subjective, but consumers recognize good and bad design when it comes to layout and visual content. Just like clothing, design trends change, but keeping up with layout and user experience trends can make a huge difference on your website.
What it says.
Your small business website design keeps them on your website, but the story you tell sells your product. The visual and written content on your website should tell your story and be up-to-date with what you do. It should be informative and engaging while encouraging people to use your business’ services with calls to action. Content is also necessary for search engine optimization.
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Also relevantRooted Web BlogArticle
The Biggest Website Mistakes Small Businesses Are Still Making
Samantha Prost · Oct 12, 2026
trying to establish trust, that matters.
Mistake No. 7: Making Customers Contact You for Basic Information
“Contact us to learn more.”
Sometimes that’s a perfectly reasonable call to action.
Other times, it is covering for information that should have been on the website in the first place.
Today’s customers tend to research before they reach out. They want to understand services, processes, timelines, frequently asked questions, and sometimes pricing before beginning a conversation.
If your website provides only surface-level information, you are asking customers to do extra work.
Many will not.
They will find a competitor willing to answer their questions.
Your website should help prospective customers educate themselves enough to decide whether your business is a good fit.
Then, the eventual phone call or form submission can become a much more productive conversation.
Mistake No. 8: Building a Website and Never Touching It Again
A website should not be a one-time project that launches and gets forgotten.
- Businesses change.
- Services change.
- Employees change.
- Customer questions change.
- Search behavior changes.
Your website should evolve with them.
That might mean adding new service pages, updating team information, publishing educational articles, adding recent testimonials, replacing old photography, or improving pages based on how visitors are actually using them.
You do not need to constantly redesign your website.
You do need to keep it useful.
A website that reflects the business you were five years ago may not be the website your business needs today.
A Better Website Is Often About Removing Friction
Many website improvements are not dramatic.
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Website Services for Small Businesses
Rooted Web · Sep 11, 2026
Website Services for
Small Businesses
Website Services
Find the Website That Fits Your Business Best
Website Services for Small Businesses make it easier to build a strong online presence without overcomplicating the process. Rooted Web offers flexible options for companies that need a custom build, a proven template, an affordable starting point, or dependable hosting and long-term support after launch.
We help you choose the right path, then build and support a website that keeps working as your business changes.
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Why A Website?
Your Website Matters
Your website shapes how people find you, understand you, and decide whether to reach out. Website Services for Small Businesses provide the strategy, structure, and support needed to turn that first visit into a stronger opportunity for your company.
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Our Solutions
Website Service Options
Not every business needs the same kind of website, and not every project should begin from scratch. Our four service paths make it easier to match your goals, timeline, budget, and technical needs with the right solution.
01
Custom Websites
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Build a fully custom website around your goals, audience, and functionality.
02
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Keep your site secure, monitored, maintained, and supported after launch.
03
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Start with a proven website template personalized with your brand, content, and imagery.
04
Read More
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Why Small Businesses are Burned Out on Social Media
Samantha Prost · Aug 24, 2026
we building long-term relationships?
These outcomes matter far more than a spike in engagement that disappears within a few days.
Social Media Should Support Your Marketing, Not Be Your Marketing
Many businesses have unintentionally made social media the center of their marketing strategy.
That creates a problem because social media is something you do not control.
- Algorithms change.
- Features disappear.
- Organic reach rises and falls.
A platform that works well today may look very different next year.
Your website is different.
- It belongs to you.
- Your email list belongs to you.
- The educational content you create belongs to you.
These are marketing assets that continue working regardless of how social platforms evolve.
That does not mean social media has no value.
It remains an excellent tool for sharing updates, highlighting your expertise, and directing people toward your website.
The difference is that social media should support your marketing system, not replace it.
Your Website Should Do the Heavy Lifting
Think about what happens when someone discovers your business on social media.
If they are interested, where do they go next?
Usually, they visit your website.
That is where they learn about your services, read reviews, explore your work, and decide whether they trust your business.
If your website is outdated, confusing, or missing important information, even the most successful social media campaign may fall short.
Your website should answer questions that social media cannot.
It should explain:
- What you do
- Who you serve
- How your process works
- Why customers choose your business
- How someone can get started
Social media creates awareness.
Your website creates confidence.
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Why Isn’t My Marketing Working?
Samantha Prost · Aug 3, 2026
You can post every day, but if the message is unclear, results will remain inconsistent.
Your Website Is Not Supporting Decisions
Many small businesses treat their website as a digital brochure.
It lists services, provides contact information, and may include a few images. While this information is necessary, it is often not enough to help someone decide to reach out.
A website should guide visitors through a decision process.
It should:
- Explain how your service works
- Answer common questions
- Reduce uncertainty
- Make next steps obvious
If visitors leave your website with unanswered questions, they often leave without contacting you.
Marketing efforts drive traffic, but the website determines whether that traffic converts.
You Rely too Much on Social Media
Social media can help with visibility, but it is not a complete marketing strategy.
Many businesses rely on it as their primary channel. They post regularly and hope it leads to inquiries.
The problem is that social media is not designed for deep understanding.
Posts are short. Content moves quickly. People are often distracted.
If your marketing depends only on social platforms, you may be reaching people without helping them understand your business.
This creates interest without action.
Your website and content should do the heavy lifting when it comes to explanation and decision making.
Your Efforts are Inconsistent
Consistency is one of the most important factors in marketing.
Many businesses fall into a pattern of short bursts of activity followed by long gaps.
For example:
- Posting frequently for a few weeks, then stopping
- Updating the website once, then leaving it unchanged
- Running campaigns only when business slows down
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