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6 Ways to Get More Traffic After You Get Media Coverage
Samantha Prost · Dec 5, 2023
So, your business has just been featured in the media. Congratulations! It’s a significant achievement, and it can bring increased visibility and credibility to your brand. However, your work isn’t done once the article or story is published.
To maximize the benefits of media coverage, you need to ensure that you get the most traffic and exposure possible. Here are six strategies to help you do just that.
1. Post the Win… Again and Again
Don’t be shy about your media coverage! Share the story or article on your website and social media platforms. Create engaging posts highlighting the key points and achievements mentioned in the coverage. Make sure your audience knows about it, not just once, but multiple times. Share it periodically to keep it fresh in your audience’s mind.
And when the media outlet shares your story on their social media platforms, be sure to share that post as well. This not only extends the reach of your coverage but also leverages the credibility of the media outlet. When your audience sees a reputable news source sharing your content, it reinforces your brand’s authority.
2. Promote the Link Beyond Social
While social media is an excellent platform for sharing your media coverage, don’t limit yourself to just that. Consider promoting the link through your email newsletters, in your email signature, on your business cards and in any marketing materials you distribute. This way, you can reach audiences who may not be as active on social media.
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Also relevantRooted Web BlogArticle
Sharing your story with social media stories
Sarah Shanahan · Jul 24, 2019
That is where your marketing strategy comes back into play—a balance needs to be achieved. Of course, don’t forget to have fun with some of the built-in features like filters and stickers.
Plan
As with everything, you need to plan ahead and make sure that your plan engages your audience and achieves your objectives. Depending on the platform, you may run into a few issues with Stories and when images were taken (some platforms require that they were in the last 24 hours). An easy way to get around that is to edit the photos immediately prior to posting so it shows as a “new” image in the application.
Always have a call-to-action
This seems basic, but all too often brands forget to tell their audience what to do next. It is great to share a story, but don’t waste your time and efforts by losing your leads. Make sure you ask your audience to like, share, comment, purchase, etc.
Stories aren’t going anywhere, at least not anytime soon. If social stories marketing seems like a great fit for your company, but you are wondering how to use it to benefit your business and your business objectives, we are ready to help you dig deep into the social media realm of storytelling. At Rooted Web, we keep your goals and objectives top-of-mind when we develop a unique marketing strategy for your business.
If you find your social media strategy isn’t doing much for your company, don’t toss in the towel yet. Rooted Web can help your brand master the platform, increase your brand awareness, and, in turn, generate sales. The team at Rooted Web are experts in social media and digital marketing and our skills are used to help you develop a strategy that aligns with your goals to make sure you get the most out of your investment.
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Social Media Stories: Taking Your Southeast Missouri Business to New Heights
Samantha Prost · Oct 18, 2023
The rise of social media Stories has been nothing short of revolutionary. Social media platforms like Instagram, Facebook, Snapchat, and LinkedIn have embraced this ephemeral and immersive format, providing businesses a unique opportunity to connect with their Southeast Missouri audience like never before.
Let’s will explore the power of Social Media Stories and how you can leverage them to elevate your Southeast Missouri business to new heights.
What Are Social Media Stories?
Social Media Stories are short, temporary, and visual content pieces that vanish after 24 hours. They typically consist of photos or videos accompanied by text, stickers, filters, and other interactive elements. Stories provide an engaging and authentic way to share content, as they appear at the top of users’ feeds and are designed to encourage real-time interactions.
The Appeal of Ephemeral Content
The temporary nature of Stories creates a sense of urgency and exclusivity. Users know they have a limited time to view the content, which drives higher engagement rates as they don’t want to miss out.
For businesses, this presents a golden opportunity to create a sense of excitement and anticipation around product launches, promotions, or behind-the-scenes glimpses.
Authenticity and Human Connection
Social Media Stories offer a more intimate and authentic way to communicate with your local audience. You can humanize your brand and build a deeper connection with your followers by showcasing real people, team members, and day-to-day operations.
Share candid moments, user-generated content, and customer testimonials to establish trust and relatability.
Showcasing Your Brand’s Personality
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How to Use Social Media to Find (and Keep) Great Employees
Samantha Prost · May 7, 2025
employee success stories and share behind-the-scenes glimpses of your workplace.
- Engage in Local Groups: Participate in local Facebook groups and share job openings with relevant communities.
- Host Virtual Events: Host virtual events, such as Q&A sessions with employees or virtual office tours, to showcase your company culture.
TikTok: Reaching the Next Generation of Talent
While often associated with Gen Z, TikTok is increasingly becoming a platform for professional content and recruitment. For SMBs looking to attract younger talent, TikTok can be a powerful tool.
- Create Engaging Video Content: Develop short, engaging video content that showcases your company culture and values.
- Highlight Employee Experiences: Share employee testimonials and behind-the-scenes glimpses of your workplace.
- Collaborate with Influencers: Partner with local influencers to promote your company and job openings.
- Run TikTok Ads: Consider running TikTok ads to reach a targeted audience of younger professionals.
Beyond Recruitment: Keeping Your Dream Team Engaged
Social media is a powerful tool for keeping your team engaged and fostering a positive work environment. Here are five steps you can take to make the most of your efforts.
- Create a Sense of Community: Use social media to build a strong sense of community among your employees.
- Recognize and Celebrate Employee Achievements: Publicly recognize and celebrate employee achievements on social media.
- Share Company Updates and News: Keep your employees informed about company updates and news through social media.
- Encourage Employee Feedback: Create a safe space for employees to share feedback and suggestions on social media.
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Beyond Likes and Shares: Understanding the True Impact of Social Media Engagement
Samantha Prost · Nov 5, 2024
and identify emerging trends. By continuously monitoring and analyzing social media data, businesses can stay agile, respond to changes in the market landscape, and maintain a competitive edge.
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Social media engagement is about more than just likes and shares—it’s about building meaningful connections with your audience, driving brand awareness, and ultimately, achieving your business goals. If you’re ready to take your social media strategy to the next level, contact Rooted Web today and let us help you unlock the full potential of social media engagement for your business.
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