Top matchRooted Web BlogArticle
Demystifying Facebook Ads for Small Businesses
Breanne Bleichroth · Jun 20, 2019
Facebook Advertising, like any type of
advertising, is fickle—this is why having a marketing strategy is so important.
Whether you’re using Facebook, radio or billboard advertising, there is no
guarantee that your message will make it to the right people, that it will grab
their attention or that they will take any sort of action.
Ninety percent of marketers use Facebook Ads
to generate leads and 26 percent of small businesses have advertised on
Facebook in the past few months. Facebook has done its best to add
features that make it easier for small businesses and those with low marketing
budgets to use the platform. The social media site recently launched a video
editing tool specifically for creating video content for ads, an appointment
booking tool allowing customers to book with you directly from an ad, and an
automatic ad generator that creates up to six ads with provided content and
visual elements to give you different options.
However, 62
percent of small businesses say their Facebook Ads are failing to see any
ROI.
If you’re not seeing the results you want from your Facebook Ads, there are a couple of things you may be doing wrong.
Setting the wrong goals.
Before placing an ad, set the goals of the ad. Facebook ads for small businesses are not successful if you just “Boost” every post to try to gain traction. Having a goal and a strategy to match is key to the success of your ad. If making sales is your goal, you probably won’t be successful unless you have developed a key following and have a loyal customer base already on the platform. If you don’t have a following and are trying to grow your business, you must start by getting your name out there—this should become your primary goal and secondary is leads or sales.
Misjudging your audience.
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Also relevantRooted Web BlogArticle
6 Facebook Mistakes You’re Making for your Small Business
Samantha Prost · Mar 9, 2021
You’ve been killing it all through 2020, working hard and surviving the pandemic. But you have this gut feeling your business isn’t living up to its full potential. What more can you do? You have social media, you have a website, you have a storefront, you have great customer service … what’s missing? Well, I can’t speak to some of those, though I do have plenty of things to say about customer service and whatnot. What I can tell you is you probably aren’t optimizing your small business’ Facebook page. Here are fixes for six mistakes you’re making that can help your company thrive.
1. Using Inconsistent Brand Voice
If you have a storefront and website, you took time to brand it with your company’s values, visions and goals. Why shouldn’t your Facebook Page also reflect your identity? A page can be a little casual, but you should always strive to maintain a balance between who you are and what your company represents.
We’ve talked before about having a consistent voice as a company and being true to who you are. When you apply this to your website, your ads and your social media pages, this builds trust with new and existing customers. They know what to expect from you, and not in a dry, boring way. Your company may be very eco-friendly or veteran-led, and these are not only attributes that make you who you are, they are also messages your customers expect from you. Lean in!
2. Not Utilizing Ads
This couldn’t be easier to fix; start using Facebook Ads! When it comes to paying for promotion, many small business owners shy away, but this is doing more damage for your bottom dollar than good.
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Navigating Meta’s 30% Apple Tax: How Small Businesses Can Boost Posts Effectively
Samantha Prost · Feb 22, 2024
If you’re a business owner looking to boost your posts on Facebook and Instagram, recent changes in Apple’s policies might have you feeling a bit uncertain. Apple’s decision to extend its 30 percent service charge to boosted posts in the Facebook and Instagram iOS apps means advertisers now have to navigate additional fees. However, there are ways to avoid these fees and continue promoting your content effectively.
What does this mean for advertisers?
Starting later this month, Meta will begin charging a 30 percent fee when advertisers pay to boost the visibility of their posts in Facebook’s and Instagram’s iOS apps. This change is a result of Apple’s 2022 App Store update, which extended its typical 30 percent cut of digital purchases to boosted posts.
How can small businesses avoid this fee?
One of the key strategies is to manage your ads through Facebook Ads Manager instead of using the “Boosted Post” option in the app. While the Boosted Post feature is convenient, it comes with limitations, including the inability to target specific audiences or track the performance of your ads effectively. By using Ads Manager, you can create more targeted campaigns, track your ad performance more accurately—and avoid the extra fees associated with the Apple tax.
Meta also suggests that advertisers can still purchase boosts from Instagram’s and Facebook’s websites (rather than the app) on desktop or mobile to circumvent the Apple fee. By doing so, advertisers can avoid the 30 percent service charge that Apple is passing on to iOS users.
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Why Small Businesses Need Local Marketing and Advertising
Ryan Berger · May 10, 2022
You’ve worked incredibly hard for your small business. You’ve been there day and night, building it from idea to full-fledged organization. Maybe you just launched a new product, or maybe you’ve reached a revenue goal. You have plenty to be excited about.
No matter the milestone, you may still be missing one key piece of the puzzle: you need to be marketing and advertising.
If you don’t think marketing and advertising are for you, especially at the local level, consider this: even the largest companies in the country are advertising—why shouldn’t you?
So, as a smaller organization in a crowded market, what can you do?
Organic Local Marketing Strategies
The first thing you can do to market your business is take advantage of free, organic marketing methods. Social media is one of the best tools to do this.
Select a few channels that make sense for your audience and create pages for your small business. Take Facebook, for example. Create a company page there, and build it out entirely. Include what you do and who you are so page visitors understand your small business and what it provides.
Social media are built for connections (hence the “social” part), so be sure to take advantage of them. The goal is to take users from this digital space and convert them into customers. By working to connect with your audience, you are, at worst, establishing yourself within the community. At best, you’re generating sales and bringing in revenue.
Don’t forget about your personal accounts either! Sharing content from your page and on your company page extends your reach and puts your message in front of more people. And, as we know, getting your name in front of people is the first step in establishing a customer-business relationship.
Paid Local Marketing Strategies
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Using the Facebook Boost Button
Samantha Prost · Oct 19, 2021
You might have seen the Boost Post button on your small business’ Facebook posts, and unless you’ve used it before, it’s a mystery. What does this button do, and what does it even mean to “boost” a post? Let’s answer some burning questions and see when is the best time to utilize this feature.
What is a Facebook boosted post?
A boosted post is just like a regular Facebook post, but instead of letting it get organic visibility, you spend a little money to promote it. You usually promote it to people who wouldn’t see your organic post, and you can target the specific audience you would like to see it. It’s the easiest form of a Facebook ad, and you can create one in just a couple of clicks.
Why would I boost a Facebook post?
Like I mentioned, it’s the easiest and fastest way to create an ad, which will get your content in front of more eyes than a regular organic post. Believe it or not, the Facebook algorithm doesn’t show 100 percent of your followers 100 percent of your content, so targeting your existing or potential audience with an ad can be key to visibility.
One benefit of boosting a post is to reach the right people. This will expand not only your audience past those who follow your page, but will also reach the people who are most likely to be interested in that content by using the built-in targeting options.
You can also create an ad within minutes. I don’t know if you have ever messed around in Facebook Ad Manager, but it’s not something you can just walk into and understand right away. By boosting, you are given a few options (such as your goal for the boost, your call to action, the audience and more.) Everything is on one screen, and it can even be done from a mobile device.
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